17–20 October 2013
Each year, for the last four years, we have had over 60,000 visitors to Frieze London. These visitors included those with an interest in the art world, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.
Frieze London is one of the few fairs to focus only on contemporary art and living artists. The exhibiting galleries represent the most exciting contemporary galleries working today. The focus on living artists is also evident in the critically acclaimed Frieze Projects’ programme. The fair presents a curated programme of talks, artists’ commissions and film projects, many of which are interactive or performative and encourage visitors to engage with art and artists directly.
Unlike most other fairs, Frieze London is housed in a bespoke temporary structure, which is located in Regent’s Park and benefits from having a natural light source, avoiding the atmosphere of a trade show, thus making the fair both lively and energetic.
Since its first year Frieze London has also been fortunate enough to work with a series of talented architects: David Adjaye, Jamie Fobert and Caruso St John, who are well known for their work on museums and art galleries. The architects’ brief is to make the fair an inviting and unique experience. Each year there are eye-catching changes to the design, décor, entrance and spaces such as restaurants and cafes. The architects have the opportunity to experiment and this adds to the experience of the fair.